👗 Maybe she’s born with it: Fashion retailer Mango is using AI models instead of real people. They’ve done AI-generated campaigns for teen fashion, with men’s and women’s fashion AI models coming soon. More than anything, it’s about the money. A human model costs at least $35 an hour. AI lookalikes? $30 a month. Really, the only thing the AI and living models have in common is that neither one eats.