There’s a massive cyberfraud industry exploiting people through slavery and kidnappings. If you’ve got a connected car, your data might be sold for pennies. Plus, we meet Ben Chin, the Candy Crush champ who beat 15 million players to win $500,000!
ChatGPT pro tips: How to get better-branded copy, social media posts and marketing materials
I read a stat that blew me away. HubSpot surveyed marketers and 78% say the industry changed more in the past three years than in the last five decades.
I agree, and it’s even more challenging to stay up to date with how much there is on all our plates. That’s where AI comes in.
Tools like ChatGPT can become your new MVP for tasks like customer service, inventory management and even digital marketing. The goal? To free up your time so you can focus on the core of your business.
There’s no ‘I’ in team
One size doesn’t fit all. Personalize the content ChatGPT — or whatever bot you’re using — generates by feeding it some branding elements you already use. Have a slogan? Brand colors? Maybe a couple of sentences about what makes your company unique. The more ammo you give, the better your results.
Pro tip: Start with seed phrases
These are specially crafted hints that give an AI chatbot an idea of the tone, style and topic you want. Don’t go overboard with too many seed phrases, or you’ll end up with a word salad. A couple examples:
- “In a conversational tone …”
- “In a friendly voice …”
- “In an authoritative tone …”
Want help with social? Try this
Length matters with social media posts. Tell the bot not to go over a specific character count, or you might end up with way too long or short results. Here are some current best practices:
- Facebook: You can go up to 63K characters (don’t!). Mobile cuts you off at 150, so go short.
- X: Up to 280 characters, but 70 to 100 tend to perform best.
- Instagram: 2,200 characters max, but the first 125 characters are the most important.
- LinkedIn: Go long if you must, but the first 25 words must make an impact.
Don’t forget the calls to action
Ransomware targeting schools becoming a serious problem
You’re target No. 1 for hackers. Get this: 80% of schools suffered ransomware attacks last year. That number is only growing.
Security company Sophos polled IT professionals, including 400 who work in education. U.S. institutions are a “prime target” — much more than schools in other countries.
🧹 This doesn’t suck: Roborock’s new Qrevo Curv is the closest thing to a vacuum that can handle stairs. Its industry-first auto-lift chassis can raise itself a little over an inch and a half. It’s not climbing steps yet, but it can get over fluffy rugs and bumps. Just one small hiccup — it’s priced around $1,660 in Europe. U.S. prices are still TBD.
Have you bought chicken in the past decade? You could get paid
Poultry can be found in the dishes of almost every culture in the U.S. It is a massive industry, not just in the U.S. but globally. It is estimated that the U.S. has around 518 million chickens waiting to be processed at any given time.
Last gadget standing: 7 of the coolest innovations at CES
Despite being a convention about futuristic tech, CES is steeped in tradition. Since its inception, robots have played a major role — as well as industry favorites like TVs and phones. Even cars, once a rare sight at the convention, are now an expected and solid part of the new tech lineup.
The truth about cell phone radiation
The cell phone industry says phone radiation is harmless, but I prefer to play it safe. Here’s how.
AI theft - let the lawsuits begin
The music industry says AI systems like ChatGPT are using their copyrighted material without asking. Now, they’re taking it to court.
AI has stock photographers worried (WSJ, paywall link) about their jobs. Clients now have a faster, more affordable way to find pictures of “synergy.” I’m holding on to hope … There will always be a place in my heart for photos of real people in a conference room high-fiving.