Anyone can make art with AI tools — including scammers. In 60 seconds, I’ll help you sniff out fakes.
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5 branding tips for creating the perfect logo for your business or side hustle
If you’re a small business owner, you know that standing out can be one of your most challenging tasks. Attracting new clients often comes down to your presentation. You can have the best product in the world, but if your logo is sloppy and unprofessional, customers will flock to your better-prepared competitors.
Creating a corporate logo can be tricky since you need to establish a brand identity recognizable for years. Slapping an image over some text just won’t cut it; you need a design that speaks to your target audience and projects your company’s values.
Many small business owners hire freelance logo designers, but that can be costly. And you can easily create one yourself with a free custom logo design maker. Tap or click here for five free small business resources to save you some cash.
If you decide to create a custom logo for your business, Dreamstime has five tips you should follow. Here are five steps to designing a logo your customers will remember.
1. Know your target audience
Understanding who it is you are marketing to is the most critical step. Before you can design any part of your marketing toolkit, you need to know who will see it. Research your customers’ demographics, buying habits, and needs to build a marketing toolkit that speaks to them.
Check out the Amazon logo as an example. It’s stark and black, but the yellow arrow infuses playfulness into it, giving it a universal appeal.
The logo also makes the company’s drive for speed crystal clear. The arrow goes from A to Z, signifying Amazon’s relentless need for speed. Not only that, but the arrow also looks like a smile, which tips you off to the company’s obsession with customer satisfaction.
2. Keep it consistent
Visual harmony is one of the keys to good graphic design. Your logo is just one element of your marketing strategy. Think about how it plays with the other visuals customers will see when they look you up online, like:
- Website
- Social media avatar
- Tag line
- Email templates
- Landing pads
- Business cards
- Stationary templates and more
Microsoft's new Flight Simulator: How to get it, cost, specs
If you’ve been hesitant to travel in recent months due to the pandemic but are missing the feeling of flying, we have good news for you. You will now have the option to hop on any flight path you want to and check out the world views while still staying socially distant.