Trying to stop data brokers from selling your info? Good luck. George, your AI host, exposes how over 30 sketchy companies are hiding their opt-out pages from Google on purpose. Plus: Musk sues Apple over AI, job hunting goes retro, and Microsoft gives Excel a crystal ball it probably shouldn’t have.
They buried your opt-out button
Midjourney
This is insane. Like almost cartoon-villain-level shady. Say you’re trying to delete your personal information from some shady data broker’s website that’s selling your data to advertisers, marketing companies, stalkers, coworkers or anyone else with the money.
But when you search for their opt-out page on Google? Nothing pops up on the results page. Did you miss it? Nope.
A new Wired report just exposed more than 30 data broker companies that are deliberately hiding their opt-out pages from Google and Bing. That’s right, the pages that legally allow you to say “no thanks” to having your personal data bought, sold and shared like trading cards are being blocked from search engines on purpose. Wow.
🤑 They collect and sell everything about you
I’m talking about your name, address, phone number, SSN, political affiliation, jobs, purchase history, health data, insurance claims, who you live with and more, a lot more.
Now they’ve taken it a step further. They’ve made it nearly impossible for you to find the one page that lets you opt out. You’d have to go directly to the company’s website and dig through layers of menus, if you can find it at all.
🪄 They know what they’re doing
This isn’t an accident or a technical glitch. It’s a strategy. A move to look compliant while hoping you don’t bother trying. Some of them even use tricky design tactics, like hiding links under layers of legal text or pop-ups you’d never think to click through.
Why? Because the harder they make it to opt out, the more your data stays in their system and the more money they make selling it.
I use Incogni. It’s like sending in the privacy cavalry. You don’t have to hunt down every shady data broker or figure out who’s hiding what. Incogni does it for you automatically, legally and effectively.
They target over 420 people search sites and data brokers, and Deloitte, one of the biggest auditing firms in the world, independently verified their entire process. No other data removal service can say that.
With my exclusive discount, plans start at just $6.39 a month, and you still get access to Incogni’s new Unlimited Plan. You send them links where your info is exposed, and they’ll get it taken down.
Privacy report card: Which AI flunked
ChatGPT
AI bots are our digital sidekicks. They’ve helped me write emails faster, plan my vacations, you name it. But the more we share, the more these bots learn about us. That can come back to bite you. Let’s lock down your data before your secrets become someone else’s payday.
Privacy opt-out trap: Researchers hit up 543 California data brokers to request their data, like you’re legally allowed to do. Nearly half ghosted them entirely. The others? Dead-end forms, pointless hoops and privacy riddles that required even more personal data. So yeah, trying to reclaim your data just means giving up more of it, along with your time. That’s why I use Incogni and you should, too.
Protect your privacy without lifting a finger: Tired of your personal data floating around online? Incogni scrubs it from data brokers and people-search sites. Get 60% off with my exclusive offer. They’ll take down info about you on specific sites, too!
5 steps to take control of your data
ChatGPT
Every day, it feels like there’s another company saying, “Oops, we lost your info.” Feel helpless? Don’t. I’ve got some smart steps that help lock things down and keep creeps from using your info against you. Let’s jump in.
Elder fraud is exploding: Your data is making it worse
ChatGPT
I’ve got bad news: Today’s online scammers know everything about you. They’re scraping your info and everyone else’s from the web and buying the rest from data brokers and people-search sites.
Folks age 60-plus are the biggest target. Almost 72% of scams start with personal data grabbed online. Data brokers vacuum up your info like phone numbers, emails, past addresses, income, favorite takeout spots and then auction it off like eBay for creepers.
Data brokers sell your secrets to stalkers
Your data is for sale online. Anyone can buy it. Darius Belejevas, the Head of Incogni, shows me how stalkers get your personal info for cheap. Plus, monkey muggings in Bali, the Tea app data breach, and a shoe with a hidden slot for an AirTag.
Protect your privacy without lifting a finger: Tired of your personal data floating around online? Incogni scrubs it from data brokers and people-search sites. With my exclusive link, get 60% off unlimited plans. Choose which sites to target, and take back your privacy today!
😨 Data brokers turn deadly: This is horrifying. The man accused of assassinating Minnesota state Rep. Melissa Hortman and her husband allegedly used people search sites (paywall link) to stalk them. If criminals can track politicians, they can track you. That’s why you need Incogni to get your info off those websites.
Protect your privacy without lifting a finger: Tired of your personal data floating around online? Incogni scrubs it from data brokers and people search sites. With my exclusive link, get 60% off unlimited plans. Choose which sites to target, and take back your privacy today!
Get your info removed from the internet: Data brokers sell your info all the time without your knowledge. Incogni helps to delete your private information online automatically. So many readers and listeners say it’s worth every penny. I definitely agree. Get 60% off with code KIM60 today!
😤 Sick of strangers selling your personal info? That’s why I use and trust Incogni. It forces data brokers to delete your private information automatically. Right now, you can get 60% off with my exclusive deal . It’s a small price to pay for real peace of mind. Take back control of your privacy today!
Your privacy restored
© Eduard Goricev | Dreamstime.com, © Tero Vesalainen | Dreamstime.com
Ever Googled yourself and thought, “What the heck is that doing online?” Old addresses, phone numbers and even the car you drive are all out there. Worse, it’s probably on some sketchy people search site or buried in a mountain of search results.
What you need to know about DeepSeek
© Rokas Tenys | Dreamstime.com, play.google.com
I’ve been saying it for years: The country that masters AI will dominate the world economically, politically and militarily. Since ChatGPT dropped, the U.S. seemed untouchable. Most of us Americans assumed we were a couple of years ahead of China in terms of AI, but the game has changed — and fast.
Why I used Incogni to wipe my info off the internet
I got this note the other day from Mike S. (Hi, Mike! 👋): “Next time you talk about Incogni, maybe you can do a deep dive?”
Mike, you’re not the only reader who’s asked for a more in-depth look at how Incogni works and why I chose it to wipe my info from data broker sites. I picked this service before they became a sponsor. So, without further ado …
Shortcut to reading annoying privacy policies
© Fairoesh N. | Dreamstime.com
Tech privacy policies are confusing on purpose. I know, big shocker! But I’m always surprised by just how difficult these things are to comb through and what they hide.
Today, I’m calling out the biggest offenders — and sharing one of my favorite, easy-to-use privacy tools.
How to remove personal data from data-broker sites (Spoiler: I use Incogni)
© Eduard Goricev | Dreamstime.com, © Tero Vesalainen | Dreamstime.com
I’ll never forget when my son, Ian, asked me where in Los Angeles I lived. I told him I couldn’t remember — it was 30 years ago, and I lived there for maybe six months. A few minutes later, he called and had the address. It was available for free to anyone on the internet on an online people search directory.
Data brokers are selling your life. Here’s how to stop them.
© Dark1elf | Dreamstime.com
The data broker industry is worth almost $400 billion. Whether it’s your Google Search history, movies you’ve streamed or a summary of your last doctor’s visit, they’re keeping tabs on your life.
Feel violated? You should. These brokers even sell your data to scammers so they can use it to target you. No wonder most people get overloaded with spam texts and calls every day.
TikTok addicts kids in 35 minutes
Just over half an hour. That’s all it takes for kids to get hooked on TikTok, according to leaked internal documents. Plus, why being nice to chatbots might benefit you, and what’s going on with Sam Altman’s mysterious orb device. Kim also talks to Darius Belejevas, head of Incogni, about how data brokers collect your personal info — even if you never gave it to them.