The $3500 headset was hyped as a game-changer, but this week, work on the second version got canceled. Let’s break down why it’s not selling and what’s behind the decision.
That was a bust: Apple is axing its $3,500 AR headset, the Vision Pro. They’ve already cut production in half and the end is near. In a podcast interview, Tim Cook called the headset an “early adopted product.” You know, like early adopters with a ton of money to spend on a device that developers are staying far away from.
5 people can connect via Apple Vision Pro
With Personas in visionOS, you can see a 3D recreation of your friends’ heads and hands. It’s pretty realistic, too — way less corny than those cartoon avatars in the Metaverse. All yours for the low, low price of $3,500. Eat your heart out, Zuck.
Apple’s Vision Pro won’t be around much longer: In September, only 10 new apps dropped for the Vision Pro. It’s a classic chicken-and-egg problem (paywall link). Developers don’t see enough customers, and people aren’t excited to spend $3,500 on an AR headset without much content.
Apple headset struggles for a purpose
Why did the Apple Vision Pro lose public interest? Find out in this short podcast.
What an Apple Vision Pro can do
Gonna throw down a big chunk of change for the VR headset? Here’s what you need to know.