Hot and fresh: Apple’s latest gadgets are the 13- and 15-inch MacBook Air models, complete with the speedy, new M3 chip (beefy enough to support two external monitors), 1080p webcams and a reported 18 hours of battery life. The cost? $1,099 and $1,299, respectively. Frankly, that’s not crazy for Apple.
Everything Apple announced at this year's Worldwide Developer Conference (WWDC23)
Apple just wrapped up this year’s Worldwide Developer Conference (WWDC23) and there’s a lot to look forward to for fans of these sleek devices. Here’s what’s coming soon.
Doubling down on AR
Apple hasn’t really introduced a new product for 10 years. That was the Apple Watch. It made up for this lack of innovation with its new augmented reality (AR) goggles, “Vision Pro.”
Instead of clumsy Oculus-type headsets, Vision Pro looks like a scuba mask. The front can be transparent so you can see the outside world. Or, if you’re working confidentially, it turns reflective like a mirror. Yes, you can play video games. But for $3,500, it better be for more than just games.
Vision Pro will completely replace your TV and video monitor. Apps, documents, videos, movies and anything you’d see on a screen appear suspended in front of you. Your eyes, hands and voice replace your mouse. It’s made to fit different face shapes and sizes. It’ll be out in about six months.
My cynical husband came into my office and said, “I never want any new tech, but I really want those Apple glasses.” I was so tempted to tell him that’s never going to happen.
15-inch MacBook Air
Apple’s expanding the MacBook Air family with a new 15-inch model. It’s the thinnest laptop of its kind, weighs in at just three pounds and runs quietly thanks to its fanless design. It has MagSafe charging, two Thunderbolt ports and a headphone jack.
The 15-inch MacBook Air is powered by the M2 processor, making it twice as fast as the next 15-inch PC laptop. It also gets 18 hours of battery life. It starts at $1,299 and is available for order right now and available next week.
Mac Studio
Mac Studio packs high performance and capability into a small cube that sits on your desk. It’s used by developers, creators, editors and anyone who needs higher levels of computing, graphics processing or video rendering.
Mac Studio comes with an M2 Max chip for even faster applications. As if that’s not enough, opt for the M2 Ultra chip, which connects two M2 chips. Mac Studio pricing begins at $1,099. You can order with Apple now and pick one up next week.
13 best deals on gadgets for the Apple lover in your life
Apple is one of those companies that rarely offers discounts on its tech. If you want a good deal on an Apple gadget, you sometimes have to wait for special events or sales to come through.
Well, the biggest sales events of the year are happening now: Black Friday and Cyber Monday. And this year, Amazon is cutting discounts on some of the most popular tech you can buy.
Apple's new Mac computers are faster than ever and you won't believe the battery life
When it comes to new product roll-outs, Apple tends to march to its own drum. The tech giant doesn’t usually participate in industry-wide yearly events like CES or E3 — it opts to announce new products and upgrades at its own special events instead.