Movie theaters keep promising immersive experiences. Usually that means better speakers, not simulated evacuation instincts.
A viral video from China shows a 5D theater using heat effects so intense people reportedly thought the cinema was actually on fire. Think Disney ride meets accidental workplace safety drill. A horror movie where the jump scare is your own survival instinct taking over.
Soon, theaters charging an extra $14 for the near-death package. I’m glad Netflix isn’t trying to copy setting my house on fire, too.