How a 12-person team manages 17,000 stores
February 2, 2026
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Craig Dubitsky is the Founder of Hello Products (sold to Colgate) and the strategic mind behind the iconic EOS lip balm spheres. Now, he’s the Co-Founder of Happy Coffee alongside Robert Downey Jr. I ask Craig how a 12-person team gets product into 17,000 stores and how NetSuite saved his operations when hypergrowth literally broke their systems.
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