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Where the 1960s ‘psychedelic’ look came from

When we think of the ‘60s, we often think of the iconic album posters of the popular bands and musicians of the era. The Grateful Dead, Jefferson Airplane, Jimmy Hendrix. It turns out the art style many of them used was not something new they randomly came up with. The swirls, flowers and fonts were from almost 100 years before the 1960s. But why did it come back in such a big way?

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