Think of your favorite pair of sneakers. Now think of all the other people who have the same pair. It’s probably a lot. But for Jide Ipaye, finding sneakers that were unique and that fit him was difficult. Instead of settling for the sneakers everyone else was buying, he decided to make his own. Ipaye’s passion quickly turned into a business, and now Keex is booming with Afrocentric patterns, the first of its kind created by and for Nigerians.