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New Beyond Burger gets even closer to the real thing

Have you tried the ‘Beyond Burger?’ Unlike your typical beef patty, these lean, mean protein-filled slices are actually made of plant matter. It’s a vegan dream come true! Unlike your garden variety imitation meat, however, Beyond and its competitor Impossible Meats are emphasizing real meat flavor and texture in their products in the hopes of popularizing plant-based protein. Turns out, people love it! And the “meat” even bleeds like real beef too!

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