Amazon Prime’s original annual price of $79 wasn’t raised until 2014, when the company bumped up the cost to $99 each year. That price hike didn’t seem to hurt them. With more than 100 million subscribers, Prime is a full-fledged powerhouse. Now, 4 years later, Amazon is again adding $20 onto the price of Prime membership. And it’s piling on the perks in hopes you won’t mind the new $119 annual price.