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Wants, needs and emotions – What drives our Google searches?

Online marketing is all about connecting with your customers and giving them a reason to spend money with you over the competition. Spoiler alert: It’s not easy to stand out. Kim talks to Justin De Graaf, Head of Ads Research and Insights for Google, about why we make the decisions we do online and what drives our clicks.

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Navigating the digital world can be intimidating and sometimes downright daunting. Let me help! Reach out today to ask your digital question. You might even be on my show!

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