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Using AI to detect knock-offs and counterfeit items | Great Calls from The Kim Komando Show

Finding a good deal online is great, but getting ripped off? Not so much. Fake and counterfeit luxury goods are a big problem online and in stores, and it can be hard to know if what you’re buying is the real deal.

That’s where Entrupy comes in: The AI solution authenticates bags, watches, jewelry, electronics and more using a handheld device equipped with a small microscope. And it really works: Entrupy’s algorithm is 99.1% accurate.

Kim talks with Vidyuth, Co-Founder and Chief Executive Officer of Entrupy and the co-inventor of Entrupy’s patented technology.

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