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The magic behind high-budget special effects

Special effects can make or break a movie — and not every filmmaker can afford the cost of high-quality software to get the job done right. Blackmagic Designs, a special effects and film editing software and hardware company, offers free access to its $300,000 movie-editing tools so anyone can create movie magic. Kim talks to Bob Caniglia, Director of Sales Operations, about the role innovative tech has played in movies like “Avatar” and the new wave in the industry.

Watch next video How real movie magic is made on TikTok

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