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Online advertising: How it works and what’s coming for consumers

Everywhere you go online, there’s someone trying to sell you something. In fact, digital ad spending overtook traditional offline ads in 2019. Google may be a leader in online advertising, but it’s not the only option. Kim talks to Heath Shaffer, CEO and founder of NicheREV, about other options publishers are using to maximize their profits and what it means for consumers.

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