54%

August 18, 2025

That’s how many U.S. adults still drink, the fewest since your grandparents were sneaking moonshine. From 1997 to 2023, the rate chilled in the low 60s, then dropped to 58% last year, and now this. Turns out, hangovers and health risks are a bad combo, especially for younger adults, who are increasingly swapping beers for mocktails.