AI ate the home page

July 4, 2025

⚠️ AI ate the home page: First, the good news. ChatGPT’s referrals to sites are way up (25x!) from zero. The bad news? Nearly 70% of Google searches now end in zero clicks to sites. It just doesn’t matter if you’re top of Google search results anymore. SEO used to be gold. Spoiler: I predicted this over two years ago and got laughed at.