Have you ever wondered why the same ads seem to follow you around online? No matter which website you visit, that ad for boots shows up. But why?
The simple answer is you're seeing targeted advertisements based on websites that you visit and products that you search for. But there's so much more going on with online ads that most don't know about, and it's incredibly interesting.
That's why Kim recently had a discussion with a specialist to get the inside scoop on everything that goes into the ads that you see. This fascinating discussion might just change the way you think about advertising. And if you're looking to make money as a publisher, you'll learn about a secret online advertising strategy that could help increase your revenue by 30%.
Tap or click to listen to this interesting discussion in just 45 minutes
(PssT! The easiest way to listen to this podcast is by tapping the play button above. Read to the end of this article to find out how to never miss an episode.)
There's big money in online advertising
Everywhere you go, someone is trying to sell you something on the internet, and for good reason. Believe it or not, in 2016, internet advertising revenues actually surpassed those of cable television and broadcast television. Who would have ever thought!?!?
In 2017, internet advertising revenues reached $83 billio. Wow! That's almost 15% more than 2016.
In this Komando on Demand podcast, Kim speaks with specialist Heath Shaffer, owner of boutique AdOps firm NicheREV. You're going to learn the secrets of online advertising, the things that publishers and the ad networks don't want you to know.
For those who want to become a publisher, you'll find out what the best topics are to make money on and tons of helpful information to get you started. Plus, we'll delve into the world of header bidding and why it's a critical technique that can help you earn big bucks. Here's a brief overview on the topic:
Header bidding is a way for publishers to let advertisers compete for spots on their site. It basically works like an auction that takes place between advertisers.
When someone visits a site with header bidding, their browser sends all the information it knows about them to the ad marketplace and receives bids from every exchange. Once the "winner" is selected, it asks Google if it wants to beat the bid.
The highest bidder gets to place their ad on the site. And get this. It all happens in about 1 second. Listen to this podcast for a more in-depth look at this intriguing subject.
So whether you're a person wondering why you see certain ads, or the Chief Marketing Officer wanting to buy ads online the most cost effective way, we totally have you covered.
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For iPhone, iPad, or iPod Touch
Listening to the Komando FREE Podcasts on your Apple device is as easy as going to the podcast app.
- Open the Podcasts app on your iPhone, iPad or iPod touch.
- Click on the magnifying glass search icon at the bottom of the screen
- Select Search and type in "Kim Komando"
- Select the podcast from the list of search results.
- Click "subscribe" when "my podcasts" pop up
- Select the podcast you want to listen to and double-click to play
For Android gadgets
Follow these easy steps:
- Install the free Beyond Pod podcast player for your Android here
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- Select Search and type in "Kim Komando"
- Click "subscribe" next to Komando on Demand
- Add to a Category or click + New Category and Label the category "Kim Komando" Then select New Category
- Refresh the page
- Select what episode you want to listen to most and click play
How to start your own podcast
So you want to start a podcast. You probably already have some favorite podcasts. Maybe you like the podcast versions of your favorite sports talk shows, follow the quirky history stories of The Futility Closet, or keep up on the latest political discussions. You want in on the podcast world, but there’s more to it than just talking into a microphone.