Renovation shows on TV really took off with "Extreme Makeover: Home Edition" over a decade ago. What's more iconic than Ty Pennington standing on a ladder with a megaphone yelling "Move that bus!" for the big reveal?
"Extreme Makeover: Home Edition" has ended, but that doesn't mean Ty hasn't stopped helping people out - and how he has his sights set on a bigger goal, with the help of Deluxe Corporation.
Ty has renovated rooms and he's built houses in a week, but he's never taken on an entire Main Street. Ty is joining marketing expert and co-host Amanda Brinkman to help makeover the town of Alton, Illinois, in the third season of "Small Business Revolution - Main Street."
Each season, Deluxe Corporation invests half a million dollars to help revitalize one small town. For six lucky businesses, it's the opportunity of a lifetime; they get a total makeover - from marketing and operations to physical improvements. Alton is the team's biggest challenge to date - a community three times the size of the previous two towns, with multiple downtowns challenging the community's unity and stretching the team's budget like never before.
6 businesses. 6 dramatic makeovers
More than 230 small businesses applied to be on the show. Through a rigorous process and personal interviews, the final six businesses were selected. Before the makeover could begin, Ty and Amanda surprised each business with the news -- with a camera crew in tow.
- Morrison's Irish Pub - open for three years, this burgeoning hotspot draws huge crowds on the weekends but struggles with lunch and weekday crowds.
- Today's Beauty Supply - with a new competitor opening, they need marketing expertise to compete and this business is vital to the community they serve.
- Shampooches - a one-woman pet grooming salon, this shop has the passion, but not the business savvy to survive.
- Lovett's Soul Food - A mother-son owned restaurant with southern favorites like fried chicken, catfish and snoots, but their loyal following isn't enough to keep them afloat.
- Bluff City Outdoors - one of the few bait and tackle shops in the region, this local icon needs help to compete against big box and online retailers.
- Lighthouse Sounds - two young entrepreneurs have opened their dream music studio, but expansion and business plans have them in need of direction.
Reigniting a community
Each one of these businesses represents a portion of Alton. By investing in its small businesses, the Small Business Revolution hopes to help revitalize and unite Alton, a town that looks like the rest of the country: it is diverse and spread out, rich with history and burdened by conflicts long left unresolved, and those stories shine through in the series.
Ty jumps into season three full-tilt with his renovation experience and his natural exuberance to help bring a spotlight to Alton. Amanda and the Deluxe team, along with a powerhouse cast of female business experts, face new challenges and raised stakes head-on, committed to helping these businesses and the entire town of Alton.
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