Facebook and many other sites are members of the Digital Advertising Alliance. It's a self-regulated group of websites that give you the power to monitor and control your online privacy.
"The Digital Advertising Alliance (DAA) establishes and enforces responsible privacy practices across [the] industry for relevant digital advertising, providing consumers with enhanced transparency and control." That's according to the DAA website.
You can tell companies like Facebook that you want to opt out of them collecting cookies to track you. It's easy, too.
You go the Digital Advertising Alliance website. Click here to get to the DAA site.
Once there, you can opt out of specific websites from tracking you. You can either opt out of a few sites by putting a check mark in the box under the Opt Out? column for each site. Or, if you don't want any of the DAA participating websites tracking you, click on the Opt Out of All tab. See red arrow below.
Note: If you use multiple browsers, like Chrome and Firefox, you will only need to opt out of Facebook once. However, for other sites, you will have to visit each browser to opt out.
Here's What You Must Know
By opting out of receiving interest-based advertising, you will prevent Facebook and other sites from using cookies to track you. However, you will still see ads on Facebook and other sites. They will be generic ads that are not targeting your personal interests.
Plus, websites will still be able to track you. They will just be limited in how they can use the information they gather about you.
According to the DAA:
- You may still receive other types of online advertising from participating companies, and these companies may still collect information for other purposes consistent with the DAA Principles.
Speaking of Facebook annoyances, I'll tell you how you can temporarily snooze friends' posts in your feed
Is your Facebook friend sharing one too many photos of her brand new puppy, or bragging about the vacation she just took? You don't want to unfriend her, but you'd rather not see all of her posts. Facebook's newest feature acts as a snooze button for these common annoyances.