Even if you’ve never used Airbnb, you’re probably familiar with the concept. Airbnb acts as a middle person between travelers and people with rooms, homes and apartments to rent. It offers an alternative to booking a hotel or motel. But Airbnb has ambitions that extend beyond just providing a place to stay; it wants to sell experiences.
Airbnb’s wider rollout of its Experiences offerings opens up an interesting chapter for the business and its customers. Airbnb hopes you will book a room for a week and then fill up that time with cooking lessons, sailboat tours, guided hikes, or bicycle rides...all provided through Airbnb.
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What is an Experience?
The word “experience” can have a wide range of meanings. Coming from Airbnb, it means connecting customers with local guides. The company promotes it by saying, “Seek out your passion. Meet locals who share your interests, from art collectors to avid hikers. Or surprise yourself by trying something totally new.”
This moves beyond just having someone show you around a new city. Experiences range from going backstage at a jazz club in Paris to taking a sunset bike ride in Florida. They can last from just a couple hours to several days.