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Take control of Google's interest-based ads

The first option you'll see on the "not signed in" page is "Ads Personalization Across the Web." This controls the Google ads you see on other sites.

If this is on, you can see ads based on your interests. If it's off, you'll just see whatever ad happens to be showing based on your general location or that fits with the site you're on. Turning this off also opts you out of "Google ads that are based on visits to advertiser websites."

ads across web

Once you turn the setting off, you will see a pop-up confirmation:

off ads web

Next is the "Ads Personalization on Google Search" option. These are the ads that show up at the top of a Google search that look like search results. If you turn this off, the ads will relate to what you searched for, but not as targeted to you personally.

ads google search

Once you turn the setting off, you will see a pop-up confirmation:

off ads search

Turning this off also means "An advertiser can't factor into their ads your previous visits to their website." In other words, you won't see ads for a specific product you've looked at in the past.

Of course, you can side-step some of the targeted ads by using a search site that doesn't track what you do. Here are three great options you should check out.

After reading this Tip did you turn those options off? Were you swayed by Google's bullet points explaining why interest-based ads are better? Let us know in the comments.

More tips you can't miss:

5 things you can do with the new Google Assistant

How to do a Deep Web search and why you should

5 Google Flights secrets you never knew

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