We regularly get emails from disappointed readers who have bought the latest-and-greatest new TV set, only to find after setting it up that the picture quality isn't what they expected. They'll complain that the colors just look all wrong, and that's true.
It isn't the TV's fault though; any new TV can be a disappointment when you first get it home. That's because new TVs aren't always calibrated correctly for your home's lighting. And if you buy a store's floor-model TV, it will be even worse.
Floor-model sets have heavily tweaked saturation and hues designed to catch your eye in fluorescent lighting. Once you get it into standard lighting or a dark room, however, it looks terrible. The colors are overblown and have odd tints to them.
Fortunately, you don't have to return your new TV; a better picture is just a quick calibration session away. You could pay an expert to set your TV up the right way, but unless you're creating up a high-end home theater, you can get acceptable results doing it yourself. There are three ways to go about it.