The Walt Disney Company’s march toward total entertainment/media domination continues. Disney now has full operational control of the streaming service Hulu. Earlier this year, Disney announced its own streaming service, Disney+.
In a recent press release, Disney and Comcast Corporation announced that Disney will “assume full operational control of Hulu, effective immediately.” Disney already is the majority shareholder of Hulu, but Comcast’s NBCUniversal has a 33% stake in the streaming service. Under the new agreement, Comcast can require Disney to buy NBCUniversal’s interest in Hulu as early as January 2024.
At a time when consumers are concerned about how companies collect and use their personal data, Disney now operates a company that is not known for transparency.
Hulu scores low in privacy report
Every month, Texas-based Osano releases its Data Privacy Misleader Board, which lists companies that score low in how they collect and use consumer data. Hulu is on Osano’s May list.
With Hulu, Disney now has another powerful tool to gather more consumer data, something Disney’s CEO Bob Iger commented on during the traditional spring upfronts.
“We’ll be able to manage customers across all platforms — customer data, password, user name, billing — it gives us the ability to bundle, [and] share data,” Iger said. “Ad sales is another benefit because we’ll integrate it with our ad sales across our other platforms.”
Arlo Gilbert, CEO of Osano, said, “we’re particularly interested to see what unfolds on that front.”
Who else is on the Data Privacy Misleader Board?
As in April, there are some familiar and not-so-familiar companies on the board, but they all share one thing — your data. Here is Osano’s assessment of each company:
The Hollywood Reporter
“In their own words, you give them information ‘at your own risk.’ What’s more, they can store your information indefinitely and transfer it to any country, including those with the weakest data protection laws.”
Dick’s Sporting Goods
If you shop at DicksSportinggoods.com, you have given them permission to “track and combine your online search history, physical location, and more.” Then, there are the cameras in its stores that are used to prevent theft, “but they are also used for collecting your demographic and personal information for marketing.”
Kelley Blue Book