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AT&T is hitting streaming TV customers with another big price increase

We’ve spent a lot of time in the last few years covering the cord-cutting phenomenon, and for good reason. When it’s done right, you’re able to save hundreds of dollars each year by getting rid of that hefty cable or satellite bill. That’s why we give you helpful tips like this guide to cutting the cord — tap or click here for more information.

Since there are so many streaming services to choose from, now is a great time to make the switch. With exciting new platforms like Disney+ about to launch, there is something for everyone. Want all the details about Disney+? Tap or click here to find out what all the buzz is about and see if you want to preorder the service.

Unfortunately, one company is making things difficult for its customers. AT&T is hitting its AT&T TV Now customers with yet another huge price increase.

Streaming services changing for the worse

If you were able to get in on the ground floor with DirecTV Now, you know how great the service originally was. New subscribers were able to sign up for about $35 per month when it launched in 2016.

Going from paying over $100 per month for satellite service to a streaming service with nearly the same content was truly the cord cutters’ dream.

Sadly, those days are gone and the service is seeing some huge changes that aren’t great for consumers.


Related: Which streaming service is best? We compare Netflix, Hulu, Disney+, Amazon and more


What’s going on with AT&T Now?

Now, the service has not only changed names to AT&T TV Now, but the packages have been slimmed down to about half the original channels, and the price keeps going up. AT&T TV Now has two basic packages available to new subscribers.

The first is its Plus package that comes with about 45 channels, including HBO, and currently costs $50 per month. The second is its Max package that comes with around 60 channels, including HBO and Cinemax, for $70 per month.

The bad news is those prices are about to go up. Again.

Starting next month, the Plus package will cost $65. That’s a $15 increase from what it is now. The Max plan is also expected to jump from $70 to $80.

But it’s not the first price increase this year. Just seven months ago, Plus subscribers saw a $10 increase as it went from $40 to $50. When will this end?

If you are a customer, you can expect to get a notice about the price hike from the company — if you haven’t already received it.

As a customer, it almost feels like AT&T has no interest in keeping its streaming service going. People are leaving in droves. It’s been reported nearly half a million subscribers have left the AT&T TV Now services since these changes started taking place over the past year. Can you blame them? I certainly can’t.

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