A federal judge has ruled that Alphabet’s Google created an illegal monopoly by controlling almost all online searches. With around 90% market share, this decision could be a game-changer for Big Tech.
How online searches are evolving in today's digital landscape
I can’t imagine we’ll stop saying “Google it” when referring to finding info online any time soon — but, in reality, the way people search the web is changing. Artificial intelligence (AI) tools like ChatGPT are part of it, but don’t discount how many use social media to find information.
If you run a business or have anything to do with products, marketing or sales online, consider this required reading.
“How do I ….”
The clever folks over at HubSpot surveyed 600+ consumers, and the results were so interesting I had to share them.
- 31% use social media to find answers to questions. (12% said they use AI like ChatGPT.)
- 15% prefer searching on social over true search engines. (That number is 31% for Gen Z!)
- 86% say search engines are the best way to get info. (A real do as I say, not as I do situation, eh?)
- 54% primarily use their phones to search online. (That number is 80% for Gen Z, 62% for millennials and 66% for Gen X.)
Class, what did we learn?
Brands and sites that rely on search traffic need to make some serious changes. Make your site smartphone-friendly, and consider amping up the time and money you put into social media.
5 ways to keep your online searches private
Everyone wants to keep their online searches private, but many people don’t know how.
You might think you’re protecting yourself and any embarrassing or private queries using incognito mode, but that only goes so far. Tap or click here to see what incognito mode is suitable for and what it can’t do.
Gen Z & millennials discover the flip phone
Flip phones are making a surprising comeback, with online searches skyrocketing over 15,000% as a new generation embraces their simplicity.