A deleted blog post proves it: Advertisers are listening to you

Nope, you’re not paranoid. If you feel like your smartphone and speakers are listening to your private chats, it’s because they are. 

In a now-deleted blog post, Cox Media Group revealed it can (and does) gather information from conversations and use it for targeted ads. They thought they were slick by removing the evidence, but we caught all the details. Don’t they know the internet is forever? 

Guilty as charged

To clear up any confusion from the get-go, this is not the Cox that provides internet. This is a media company based in Atlanta.

In a blog post titled, “It’s True. Your Devices Are Listening to You,” CMG spilled the tea on the tech it uses with advertisers. It was loud and proud — admitting to using voice data to target the exact customer its advertisers were looking for.

CMG’s “Active Listening” technology picks up conversations to give local advertisers a weekly list of consumers who might be shopping for a specific product or service. Let’s say it hears you talking about needing a bigger car or home. Yep, that’s gold for advertisers.

CMG’s services are available in a 10- or 20-mile radius, and advertising clients can “claim” a specific territory. 

Wait, really? How?

AI gathers conversations through smartphones, smart TVs and other devices, like smart speakers. Once a target audience is created, CMG delivers ads through “streaming TV, streaming audio, display ads, YouTube, and Google and Bing search.”

Stop and think about that reach for a second.

The blog post and related content on CMG’s website have been removed, but an archived version still exists. When reached for comment, CMG representatives didn’t respond. Shocker.  

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