Tag: Feature

If you’re looking to attract new talent to your company, there’s no better time to publish a job listing. There are a ton of talented people out there looking for their next great role.

Let’s say you posted an employment ad and no one is biting. Is it you? Is it the description?

We found four fatal flaws that could repel candidates from applying to your open positions. If you’re guilty of any of these, we’ve also got some helpful solutions.

1. You’re using the wrong job titles

When you’re writing out a job description to attract new hires, your job title is a golden opportunity. It’s the first impression people get; it’s your chance to grab their eyes and pull them towards your job listing. That means you need to pick something succinct, interesting and — most importantly — accurate.

If you have just one word off in your job title, that could repel the very people you want to attract. You should also keep in mind that different companies or industries may use similar titles to mean different things.

For example, one company may want a consultant with strong sales skills to build client relationships and spend time in the community. But another company may want someone who spends all their time in the office, analyzing data and research.

There are a few different job titles that are so vague they could actually shoot you in the foot. Tap or click here for five job titles you should avoid at all costs.

2. Your post is confusing or includes mistakes

It’s easy to get technical when you’re writing a job description. After all, you want to be thorough so people know what to expect. But when you get too into the weeds, you could easily confuse candidates.

Try to see your job ad from a new candidate’s perspective. Jobseekers want to get a quick idea of what this job will entail, so ask yourself these questions:

• What are the responsibilities? Make it easy for people to know what they’ll be doing day in and day out.
• How much will they get paid? Include some compensation information. After all, that’s the main reason why people are applying. They want to get the best bang for their buck.
• What status will this job provide? Let people know which role they’ll play in the grand scheme of your company. Will they be managing other people? Who are they directly working under?

Continue reading →