The real problem with the electric cars? Here’s my take, in 60 seconds.
How online searches are evolving in today's digital landscape
I can’t imagine we’ll stop saying “Google it” when referring to finding info online any time soon — but, in reality, the way people search the web is changing. Artificial intelligence (AI) tools like ChatGPT are part of it, but don’t discount how many use social media to find information.
If you run a business or have anything to do with products, marketing or sales online, consider this required reading.
“How do I ….”
The clever folks over at HubSpot surveyed 600+ consumers, and the results were so interesting I had to share them.
- 31% use social media to find answers to questions. (12% said they use AI like ChatGPT.)
- 15% prefer searching on social over true search engines. (That number is 31% for Gen Z!)
- 86% say search engines are the best way to get info. (A real do as I say, not as I do situation, eh?)
- 54% primarily use their phones to search online. (That number is 80% for Gen Z, 62% for millennials and 66% for Gen X.)
Class, what did we learn?
Brands and sites that rely on search traffic need to make some serious changes. Make your site smartphone-friendly, and consider amping up the time and money you put into social media.
New rule lets debt collectors nag you through text, email and social media DMs
Annoying calls or messages from debt collectors may be a drag, but they’re still better than debtors’ prison. But now the Consumer Financial Protection Bureau has made matters worse after finalizing a new rule that would allow debt collectors to contact people through text, email and social media.
Robocalls are about to get a lot worse - here's why
What’s your share of the over 58.5 billion robocalls received across the U.S. in 2019? Depending on where you live, you averaged 13-18 calls per month.
The sad news is those figures have continued to climb over the last few years, with the number of robocalls in 2019 almost 20% higher than the 47.8 billion received in 2018 and 48% over those in 2017. Tap or click to discover how some consumers are fighting back.