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SEO tips
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Small business

SEO tips that only the pros know

Presented by Oracle NetSuite

Presented by Oracle NetSuite

Let NetSuite show you how they’ll benefit your business with a free product tour at NetSuite.com/Kim.

Why is it so difficult to get more traffic to your website? This is a challenge many entrepreneurs face. They create a website. They write content. They even sign up for social media accounts. And they have no visitors.

When this happens, it’s usually because they did not invest time or money into a search engine optimization (SEO) strategy.

Search engine optimization is a practice that gets search engines like Google or Bing to rank your website higher in search results. The higher your website ranks, the more traffic you will earn.

An effective SEO strategy is essential for bloggers and business owners who wish to expand their online presence. Here are some key pointers you can use to earn better search engine rankings, brought to you by our sponsor, NetSuite. NetSuite is the No. 1 cloud software for financials, HR, inventory and more.

1. Content comes first

The most important component of building a strong SEO strategy is high-quality content. Why? Because search engines want to provide the most relevant content to their users.

Many different factors impact the quality of your content. The most important is the benefit your content provides. People will not read it if you’re not creating compelling content.

People read content to solve a problem, learn something new or be entertained. It’s your job to ensure you’re writing content that addresses one or more of these needs.

Creating content means focusing on two key factors: Outcomes and actionable advice. Before writing a piece of content, think about the outcome your reader will experience. How will they be better off after reading your article than they were previously?

If you are helping a reader solve a problem, include advice with calls to action. There’s nothing worse than clicking on an attractive headline only to find that the rest of the content is entirely useless. Don’t do this to your readers!

Focus on giving advice that your reader can easily put to good use after reading your content. Not only will more people read your content, but they will also be more likely to share it.

2. Building backlinks

Another important reason for writing high-quality content is that it increases the chances people will link to your site. One of the factors search engines use when determining which sites rank higher is the number of people who are linking to them. You want to get as many high-quality links as possible.

There are several ways to get backlinks. One of the most effective strategies is to write posts on high-authority blogs. Guest posting is a great way to build your brand while earning backlinks to your website.

Here are some steps you should follow:

  • Pitch the blog owner.
  • When writing the guest blog post, include a call to action if the blog requires it.
  • When you get comments on your posts, respond to them. Engaging readers is great for earning more traffic and building your interaction.
  • As with your own blog, make sure you are writing high-quality content. If another blog allows you to contribute, deliver the goods!

Building backlinks isn’t easy. But creating quality content and posting on other blogs is a great way to build an effective backlink profile over time.

3. Perform keyword research

Before creating content, you need to know which keywords you wish to rank for. Otherwise, you risk creating content that doesn’t get seen by those you want to target. Do your research first.

Performing keyword research isn’t difficult. You need to make sure you’re using the right tools. Google’s Keyword Planner provides an excellent way to determine which keywords you should target.

The tool will tell you how many searches are being made for a particular keyword each month. It will also make recommendations for other keywords you might want to target.

There are many aspects to effective keyword research, but a good rule of thumb is targeting keywords with a high amount of monthly searches and a low competition rate. If you can find the “sweet spot” between the two, it will be easier to rank higher.

Why SEO matters

The higher you rank in search engines, the more traffic you earn. Whether you’re blogging for business or fun, web traffic is critical. After all, what’s the point of having a blog or website if nobody sees it? If you implement the tips in this article, you will significantly increase your traffic.

Bonus: Set yourself up to win

This is it. The putt to win the tournament. If you sink it, the championship is yours. But on your backswing, your hat falls over your eyes. Is this how you’re running your business? Poor visibility because you’re still relying on spreadsheets and outdated finance software?

You need to upgrade to NetSuite by Oracle to see the full picture. Gain visibility and control of your financials, inventory, HR, planning, budgeting and more. With NetSuite, you can automate your processes and close your books in no time while staying well ahead of your competition.

Approximately 93% of surveyed businesses increased their visibility and control after upgrading to NetSuite. Over 31,000 businesses already use NetSuite.

This summer, NetSuite has a new financing program for those ready to upgrade! Head to NetSuite.com/KIM for this special financing offer on the No. 1 financial system for growing businesses.

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