It’s fair to say that social media has taken over the internet in the last decade. For most people, the bulk of their internet usage involves Facebook. With the ability to simply plug in and view the timelines of all of your friends’ lives, it’s not hard to see why it is so addictive.
Whether sites like Facebook are ultimately a good or bad thing for society is up for debate, but one thing can be said for certain: There is money to be made there. If you have products or services to sell, it is best to make sure that your brand is visible in areas where your audience is present.
There are many ways to make money with Facebook. Let’s take a look at a few of the easier ways to get started:
The group post + Email opt-in method
One of the most basic methods of making money on Facebook is a twist on the whole “landing page” method of internet marketing. You can create a simple landing page that provides a valuable offer. For example, let’s say you’re in the pets niche, so you offer to send people a free book on how to groom their cat in exchange for their signing up for your email list. While the original offer is free, this increases the likelihood that your prospects will be willing to buy your products or services.
Next, make a Facebook profile (or use your existing one). Join all of the category-related groups that you can find on Facebook and post your landing page on there, telling people that they can get something free for signing up. Obviously, you must do this in a way that isn’t spammy, otherwise, your efforts will backfire.
Once they sign up, you can send them niche-related affiliate offers periodically and make money from that. If you already have your product or service, you can promote that. You can also alternatively just post your affiliate link to relevant products in the groups, but this is more likely to get you banned.
Networking: The slow method
If you already have a business going, you can make more money by simply networking on Facebook. This is a “slow and steady” approach that can provide significant results over time. The key is to focus on having conversations with potential customers that don’t focus on selling.
Use your platform to position yourself as a resource. Answer common questions that your customers have. Use your expertise to provide value. When you position yourself effectively, people will feel more comfortable with spending their money with your business.
For example, if you own a company that builds fancy custom bicycles, you might join cycling-related groups. Give useful information and answer people’s questions. Once you have built a good reputation, then casually mention that you make custom bicycles. If people ask about a certain kind of bike, mention that you make them and give a bit of information.
Before you know it, people will be coming to you when they need your product or service.
Use paid ads to boost your business
If you have some capital, then buying paid ads or boosting your promotional posts on your business Facebook page can go a long way. This is an art in and of itself, but with enough experimentation, you can get tons of sales or opt-ins if your ads are targeted enough.
Making money on Facebook requires some creativity and some patience when learning the ropes, but it can pay off big in the long run since you will have a huge audience.