You’re probably posting at the wrong time. When’s the best time to post on social media so that people actually see your stuff? Here’s when posting “primetime” hits for every channel:
Facebook: Weekdays between 9 a.m. and 3 p.m. Wednesday posts should get the most eyeballs. Btw, weekends and outside of normal business hours are the lowest engagement times.
LinkedIn: Weekdays during business hours, especially lunchtime between noon and 1 p.m. Bonus points for Tuesday, Wednesday and Thursday.
Twitter: Weekdays during business hours (see a theme here?), with the best performance between noon and 3 p.m. Wednesday and Friday are the biggest days.
Instagram: Plot twist: Weekdays during off-work hours. Go for lunchtime, from 11 a.m. to 1 p.m., or in the evening between 7 and 9 p.m. Wednesday and Friday are the highest engagement days here, too.
👻 Are you ghosting me on social? Stop that, already. Here are direct links so you can quickly follow me there: Facebook, Twitter and Instagram.