How do you get more people to visit your website? It’s a tough question, isn’t it?
When you’re working on growing your online presence, traffic is critical. After all, if a prospective customer can’t find your website, you’re not going to be able to sell them your products or services, right?
Fortunately, earning more traffic doesn’t have to be difficult. It may take some time, but if you implement the tips provided in this article, you will be able to drastically increase your web traffic.
Use paid advertising
Some businesses shy away from paid advertising because they believe it to be only a short-term solution. However, using paid advertising can give your website the jump start it needs.
If you have the budget for it, paid advertising can help you reach the people who need your product or service. Using Google ads can be a great way to get started, but you will want to figure out which advertising channel works best for your type of business. Certain types of business might do better using Facebook or LinkedIn’s advertising platform. Others might be better served by sticking with Google ads.
When you’re using paid advertisements, it’s extremely important to make sure you’re crafting effective ads. You don’t want to spend a lot of money on ads that will not drive more traffic to your website. When you’re creating an ad, keep the customer in mind. What is the #1 thing your customer needs from your business? What benefits do they want to experience? The better you are at addressing the problems your prospects wish to solve, the easier it will be to get them to click through to your website.
Interview industry thought leaders
If your business is not yet established in your industry, you may want to consider using someone else’s “clout” to attract more traffic. An informative interview with a major influencer in your industry can make your website more discoverable.
People who are interested in your niche will most likely look up the thought leaders who are known experts in your field. If you manage to land an interview with one of these thought leaders, prospects will be more likely to find your website when they search for the expert you interviewed.
Don’t forget about email marketing
This is a common mistake. Many businesses are so intent on earning new traffic, they forget about the prospects and customers they already have relationships with. Email marketing is a powerful way to boost your traffic.
The great thing about email marketing is that you’re reaching out to people who have already trusted you enough to give you their email address. This is important because it means they are more likely to visit your website after receiving an email from you.
There are many types of emails you can send to your list:
- Updates on major changes in your company.
- Links to helpful articles you have written on a particular subject.
- Requests for feedback. This is a great way to increase your engagement with your audience.
- Information on current promotions.
If you’re providing something of value through your email marketing, the people in your audience will be more willing to share it. This could result in even more traffic! If you want more visitors, don’t forget about email marketing.
Interviewing influencers in your industry is a great way to earn more traffic, but getting interviewed can have a huge impact as well. As you already know, podcasting is a massive medium that is garnering a lot of attention right now. Chances are, there are plenty of podcasts in your industry who are always looking for guests.
This is a great opportunity for you to showcase your expertise and earn more exposure for your brand. The more podcasts you are featured on, the more exposure you will get. This is a highly effective way to get more people to visit your website.
If you have a podcast you would like to be featured in, contact the host of the show. Let them know how you can contribute. If you have something helpful or interesting to offer the podcast’s audience, the host will be happy to interview you as a guest.
Help A Reporter Out (H.A.R.O.) is a website that makes it easier for reporters to get sources for their news stories. Usually, they use the service to get quotes for their articles.
Using H.A.R.O. can help you get featured in news articles relevant to your industry. If a reporter is writing a story about a subject in which you are knowledgeable, you can become one of the sources they use when writing their piece. It's another great way to get your brand in front of more people.
Why it matters
Earning web traffic is a process. Companies work hard to make sure the right people are coming to their websites. If you use the tips given in this article, you will get more visitors to your website over time.