Let’s face it. Social media marketing isn’t easy. Developing and implementing a successful social media strategy can be quite a challenge. Using social media to grow an engaged audience requires quite a bit of work.
However, if you use the right tools, you can streamline your social media marketing efforts and attract more followers and gain more exposure for your brand. This post will show you five of the top apps that will supercharge your social media efforts and reach more people.
One of the best ways to boost your social media marketing efforts is to curate content. When you’re implementing a social media strategy, you can’t rely only on your own content. You must also curate valuable content from other sources.
This is where Pocket comes in. Pocket allows you to save articles and store them in one place. You can use Pocket to create a repository for all of the content you wish to share.
When you save an article, Pocket allows you to assign tags to the article. This makes it easier to look up articles on specific topics. The app is easy to use and, best of all, it’s free!
Dlvr.it is a great app that allows you to share content generated from RSS-enabled websites. You can connect your social media accounts and allow the app to share content from websites of your choosing automatically.
Dlvr.it will scan your chosen RSS feeds for updates. When there are new updates, the app will share the content across the channels you select.
It’s a convenient way to ensure that you are consistently sharing great content. Dlvr.it is a highly effective “set it and forget it” tool that will make it easier to build a following on social media.
Visual content is essential to your social media marketing efforts. If you’re not using visuals when you’re sharing content, you’re doing yourself a serious disservice.
Consider the following statistics:
- Posts that include images produce 650 percent higher engagement than text-only posts.
- When people hear information, they're likely to remember only 10 percent of that information three days later. However, if an image is paired with that same information, people retain 65 percent of the information three days later.
- Tweets with images receive 150 percent more retweets than tweets without images.
- BuzzSumo found that articles with an image once every 75-100 words received double the social media shares as articles with fewer images.
Using visuals is one of the most powerful ways to get your content shared. That’s why you should use Canva. Canva is an app that makes it easier to create visual social media posts that attract more readers.
Canva offers an extensive database of images and photos you can use when you’re creating a post. You can choose from a wide variety of backgrounds. You can also upload your own images as well. If you’re looking for a simple way to share visual content, use Canva.
4. Social Mention
Social Mention is a free tool that allows you to discover what other people are saying on a given topic. This is highly useful for companies who are working on building a following in a particular industry.
Using Social Mention, you can type in a particular keyword and the tool will provide you with social media posts, blog entries, and news stories on the topic you are exploring.
It is important to make sure that your social media posts are relevant to your audience. The idea is to provide your readers with content that will keep them informed and educated.
Tip within a tip: One of the biggest challenges with social media is dealing with online "trolls." No matter what you do, it's nearly impossible to make everyone who follows you happy with each post. But if some followers begin to get out of line, use this tool to block their comments.
Buffer is a great app to use in conjunction with Dlvr.it. While Dlvr.it allows you to automate social media posts from your chosen websites, Buffer enables you to plan out specific content you want to share. You can schedule the posts yourself, or you can allow Buffer to determine the date and time to share your posts.
Buffer also allows you to see the engagement your posts are receiving. By knowing which posts are being shared the most, you will have a better idea as to what types of content to share. It allows you to continually improve your social media posts to reflect what your audience wants to read.
Implementing a solid social media strategy requires a lot of time and effort. Using the right tools will make it easier to build your online audience and engage with your followers. When you discover the best ways to use these tools, you will be able to get the most out of your social media efforts.