1. Build an organic list
Before you can send an email, you need people to send it to. You might be tempted to go buy a list of 50,000 email addresses from a marketing company, and then blast an email to them and hope for the best.
However, that kind of "cold call" email rarely does well, and can even turn people off from your brand. Instead, you want to start creating your own list with your existing customers and potential customers. That automatically gives you a connection that makes it more likely they'll open and click.
You can get email addresses a few ways. If you run an online store, you can put a widget on your site that lets people sign up. Put a link to your signup page on Facebook or Twitter so your followers can easily find it. Mass-mailing services like MailChimp can provide you with a signup form, or even an embedded widget in paid plans, so you don't have to do anything.
For a brick and mortar store, ask people during checkout if they want to give their email address to sign up for your newsletter. You can do the same thing if you talk to customers or potential customers on the phone.
Of course, you'll need to give people a reason to sign up. That means you need to have an idea of what kind of emails you want to send. Maybe you want to highlight new products, offer exclusive deals, announce fun store events, provide tips in your area of expertise, all of the above, or something else completely.
As an example, here at Komando.com we have a wide range of emails we send daily and weekly that cover Helpful Tips, Daily News, Must-see Videos, information on Android and Apple, product deals and more. Sign up for these newsletters today and see everything that we have to offer.
Whatever you do, it's always good to start with emails that include a deal or exclusive promo code, like we do with our Kim's Insider promo email. That's what is going to convince most people to sign up.
Many people also like to forward emails with good deals or useful information to their friends. That's when your company name starts to spread. Be sure to have a link in the email so new people can sign up to get your email themselves. Put a little note to the effect of, "If you got this email as a forward, click here to sign up so you can get these great deals in your inbox."