There are an estimated 1 billion websites out on the Internet these days. Getting your business website noticed among all the competition might seem nearly impossible. But following along with these 5 search engine tips and tricks can help push your site to the top of the search results.
But first, a little background. Creating a website and getting found just a decade ago was pretty easy. It looked like this:
1. Choose a domain name.
2. Learn some HTML code.
3. Do a little keyword research.
4. Throw in some title tags and meta tags.
5. Write in about 250 words.
That was it. If you just did those things, in all likelihood you would have had one very searchable, easy-to-find website. Today, those simple steps are just plain inadequate to get your site noticed. Google's newest search criteria (known as Hummingbird) came out in February and, to put it bluntly, it is looking for a lot.
These days, Google is interested things like, "quality, authenticity, authority, and usability." Now, that doesn't mean that being a search engine page rock star is impossible, but it does mean there is quite a bit more work to do. Of course, I am here, so you don't have start out completely in the dark.
Here are 10 essential secrets (in no particular order) to optimize your website for Google's algorithm - today and beyond.