You've got your brand-new website up and running, but there's already a problem. Sure, it has a lot of great content, but it just doesn't seem to be getting much traffic. We've already written how to drive traffic and sales to your site, which is here if you missed it. However, one thing we didn't cover was how to improve where you show up in search results. Boosting search results is its own giant topic that we're going to dive into right now.
Big companies spend millions trying to get their company on the first page of Google Search and other search sites. Fortunately, you don't have to spend that much to get the same results.
Before we go on, just let us say that nothing can guarantee you a place at the top of a Google or Bing search. Any company that says differently is trying to scam you, or is going to try something illegal that could get you thrown off Google entirely.
Google has more than 200 factors it uses to decide where your site shows up searches, and it only reveals a few of them. Fortunately, the ones we do know are important ones and are easy enough to do. Without further ado, here are some guidelines you need to follow so people can easily find your site.