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eBook competition heating up, great news for consumers!

Reading is one of my favorite pastimes. There’s nothing better than unwinding at the end of the day and losing yourself in a good book.

With the advent of eBooks, reading has never been more convenient.

If you love to read, there’s good news. Competition is heating up in the eBook market, which should be great for consumers!

Great news for eBook fans!

When you think about eBooks, Amazon or Barnes & Noble most likely comes to mind. They have been big players in the U.S. market for quite some time.

However, competition is about to heat up. Walmart recently announced that it is getting into the eBook market.

It is teaming up with Rakuten, the number one e-commerce company in Japan. Walmart will soon begin offering eBooks and audiobooks, powered by Rakuten’s digital book business, Kobo. Kobo is a global leader in eBooks and audiobooks with nearly 6 million titles from thousands of publishers. It offers everything from children’s books to New York Times bestsellers and indie titles.

In its announcement, Walmart said, “We have long been a destination for entertainment including digital content – whether movies through VUDU or the digital game cards we sell in our stores. eBooks and audiobooks are a great addition to our assortment.

“Working with Rakuten Kobo enables us to quickly and efficiently launch a full eBook and audiobook catalog on to provide our customers with additional choices alongside our assortment of physical books.”

What to expect

These new offerings will be integrated into Walmart’s online shopping experience. Customers will be able to choose which version to purchase, a digital copy available immediately or an old-school physical copy that will be delivered to their home.

This content is expected to be available online and in stores later this year. All eBook content will be accessible through a Walmart/Kobo co-branded app that will be available for both Apple and Android gadgets. There will also be a desktop app and Kobo eReaders that will be available for purchase as well.

Walmart isn’t the only company looking to up its eBook game. Apple also announced that it will begin focusing on eBook sales in the near future and will revamp its Books app.

It’s an exciting time for eBook fans. Hopefully, all the competition leads to some great deals for consumers.

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