Amazon Prime Day 2018 was as highly anticipated a sale as you will find. And why wouldn’t it have been?
The sale, which ran from the afternoon of July 17 into the following day, offered millions of items at great discounts to Prime members. Prime Day is so popular, in fact, that many other retailers offer their own sales at the same time in an effort to compete.
At any rate, you figured Amazon would be prepared for the sale, ready for the overwhelming number of people who would be logging on and shopping. Well, you figured.
It has been a bumpy road, to say the least
Prime Day went live at 3 pm EDT, and pretty much from the get go problems popped up. And when we say “problems,” we mean the site crashing and people being unable to shop and/or buy. Links went nowhere, while others just returned people back to the main page.
Some people even got Amazon’s error page, which showed a photo of a dog while explaining something went wrong. While seeing a furry friend may have softened the blow a little, people went to Amazon to take advantage of Prime Day, not to see dog photos.
The individual product pages were not impacted by the issue, outside of people being unable to reach them. Some users reported having issues adding items to their carts, while others said their entire cart would empty while trying to add or remove an item from it.
Needless to say people were not pleased, though that’s not to say the site struggled for everyone or that Amazon didn’t eventually fix the issue.
In a statement released a couple hours after Prime Day began, Amazon said customers had ordered more items when compared to the first hour of the event in 2017, before knowing that there were hundreds of thousands of deals to come the rest of the way.
That may all be true, but there’s little doubt Amazon lost out on some sales — and, perhaps, even some customers — by having some serious issues right out of the gate.
Once orders were made, there were problems with deliveries
Part of the fun in Prime Day is getting your items delivered very quickly, which happens in large part because of Amazon’s incredible and diverse fleet of drivers. However, it appears what plagued the site itself also trickled down to the delivery people, too.
There were reports that the platforms Amazon uses for its “Flex” service were down, making drivers unable to sign into the app that acts as a manifest of undelivered packages in their vehicle while also providing a GPS route to where they should go.