Now that we’re one week into the new year, it’s typically the turning point when people decide if they’re going to stick with their resolutions. And those resolutions can often involve popular diets, like keto, paleo and the Whole30.
If you’re taking on one of those diets, it obviously becomes increasingly necessary to be more mindful of your food choices, whether you’re at the grocery store or a fast-food restaurant. And these days, restaurants make a lot of diet-friendly options available.
Typically, the menu you see when ordering online mirrors exactly what’s available at any given restaurant. But one restaurant chain is trying something different this year, as a way to help keep you on track with your resolutions while also increasing the number of customers who order digitally.
Meals you can only get online
Last, week, Chipotle introduced what it calls “lifestyle bowls.” As CNBC reports, these offer the same ingredients as everything else on the burrito chain’s menu, but cater to those adhering to keto, paleo, Whole30 and other protein-rich diets with extras like guacamole or double meat.
Chipotle wants to help alleviate some of the headache involved in having to choose what’s diet-friendly by making the choices for you, but that’s not it’s only motivation. It’s also a strategic move to get more customers to order online. So if you want to try one of these new varieties, you have to place your order on Chipotle’s app or through its website.
Chipotle has taken notice that people who order its meals online tend to spend more because they have more time to look over the menu, and it’s also a better opportunity for restaurants to upsell additional items. One analyst even says customers who use digital methods are at least three times more likely to keep using the method moving forward.
Going more digital has been a big mission for Chipotle CEO Brian Niccol since taking over about 10 months ago. He’s pushed for several upgrades for the mobile app, internal software and in-restaurant technology.
Be cautious even with online restaurants
Even though ordering online offers convenience, and now the option of secret menu items, you still need to exercise caution regarding your data. Data breaches aren’t limited to social media platforms, hotels, school districts, retailers and other organizations.
These breaches often involve theft of information customers used while visiting an actual location. For instance, a huge data breach revealed credit card number-stealing malware was installed on point-of-sale (POS) devices affecting Chipotle locations in early 2017. Cheddar’s Scratch Kitchen was the victim of a cyberattack late 2017 into early 2018 that involved the theft of more than half a million credit card numbers. Also in 2017, it was discovered that hundreds of Arby’s locations were infected with malware that stole the credit card and debit card numbers of about 350,000 customers. Later in 2017, millions of credit card numbers were stolen from customers who visited Sonic Drive-In restaurants around the country.
But online accounts are always at risk as well, and not just by hackers but also due to lapses in security measures. In August 2017, a security researcher found a flaw in Panera Bread’s website. Customer names, addresses (email and physical), birthdays and limited credit card information was being leaked – and it involved upwards of 37 million accounts.
So if you decide to download Chipotle’s app, make sure to create a strong and unique password that’s different from any others you use. Just make it another new year’s resolution. We have a number of tips for creating passwords and pass phrases, along with how best to use password managers. Click or tap here to learn more.