You’re paying more
đź›’ You’re paying more: Grocery chain Kroger is working on electronic shelf labels that can adjust prices in real time based on factors like demand or the weather. It gets worse — they’re also planning to use facial-recognition cameras to serve shoppers more tailored ads. The real worry? Over time, Kroger could build customer profiles and figure out the maximum price you’d be willing to pay. Yikes.
Tags: Customer data, facial recognition, Kroger, surge pricing