What’s in a name?

Amazon wasn’t always called “Amazon.” Our pal, Jeff Bezos, considered two other names first. Were they … A.) Caboodle, B.) Relentless, C.) Cadabra and/or D.) Tireless?

The answer: Both B.) Relentless and C.) Cadabra were starter names for Amazon. “Relentless” was deemed too sinister, and “Cadabra” sounded too much like “cadaver,” but “Amazon” was just right — it starts with “A” and references that really long river.

Tags: Amazon, Jeff Bezos, names