Strike a pose

April 2, 2025

Strike a pose: Retailers like H&M are now creating AI versions of 30 real models. Yep, digital clones that look just like the real gals and guys. The models still own the rights to their AI twins. Surprise, the paycheck is way smaller than a real photo shoot. And it’s only a matter of time before companies skip the humans altogether and go full-on AI.