I’d rather watch a movie at home

August 27, 2024

I’d rather watch a movie at home: Apple is rethinking its movie strategy after a string of box-office flops. The new plan: Limited theatrical runs before streaming on Apple TV+. Take “Napoleon,” which cost $200 million to make but grossed $221 million. “The Instigators,” streaming this month, pulled in about 50,000 new subs.