🕷️ Ad-verse conditions

August 6, 2026

BMW owners are learning the ultimate driving machine comes with the ultimate pop-up ad.

Start an eligible BMW built after July 2020, and a Spider-Man: Brand New Day banner appears on the control display. Tap it and you get a full-screen animation, music and even synchronized ambient lighting. BMW calls it a “festive” experience, which is adorable branding for turning your dashboard into a Times Square billboard with leather seats.

seems crazy.

The movie Spider-Man: Brand New Day paid BMW to take over the display of every BMW made after 2020.

When you start a BMW, it shows you an ad for Spider Man. Really cheapens BMW imo. https://t.co/ylW3Jgearw pic.twitter.com/OWBBVTMMP3

— Sheel Mohnot (@pitdesi) August 3, 2026

Remember when Apple force-gifted everyone that U2 album? At least Bono couldn’t interrupt your parking camera.

How annoying is this?