Sponsored results

September 23, 2024

Sponsored results: AI chatbot Perplexity is tapping into the billion-dollar digital ad industry. Brands will bid for a “sponsored” question featuring an AI-generated answer that will include them. Marketers will pay $50 or more for every 1,000 impressions generated by these posts (paywall link). A $50 CPM (cost per thousand) is really high for this.