Swift thinking

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Swift thinking: Taylor Swift revealed her twelfth album, The Life of a Showgirl, not on stage but on boyfriend Travis Kelce’s podcast, precisely at 12:12 ET on Aug. 12. No songs, no date, just a master class in soft-launch hype engineering. Within 15 minutes, she had over 1 million views. Dang, how do I get Taylor on my show? 

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Tags: hype, launch, Life, songs, Taylor Swift

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