They buried your opt-out button

August 25, 2025

By Kim Komando

This is insane. Like almost cartoon-villain-level shady. Say you’re trying to delete your personal information from some shady data broker’s website that’s selling your data to advertisers, marketing companies, stalkers, coworkers or anyone else with the money. 

But when you search for their opt-out page on Google? Nothing pops up on the results page. Did you miss it? Nope. 

A new Wired report just exposed more than 30 data broker companies that are deliberately hiding their opt-out pages from Google and Bing. That’s right, the pages that legally allow you to say “no thanks” to having your personal data bought, sold and shared like trading cards are being blocked from search engines on purpose. Wow.

🤑 They collect and sell everything about you

I’m talking about your name, address, phone number, SSN, political affiliation, jobs, purchase history, health data, insurance claims, who you live with and more, a lot more. 

Now they’ve taken it a step further. They’ve made it nearly impossible for you to find the one page that lets you opt out. You’d have to go directly to the company’s website and dig through layers of menus, if you can find it at all.

🪄 They know what they’re doing

This isn’t an accident or a technical glitch. It’s a strategy. A move to look compliant while hoping you don’t bother trying. Some of them even use tricky design tactics, like hiding links under layers of legal text or pop-ups you’d never think to click through.

Why? Because the harder they make it to opt out, the more your data stays in their system and the more money they make selling it.

I use Incogni. It’s like sending in the privacy cavalry. You don’t have to hunt down every shady data broker or figure out who’s hiding what. Incogni does it for you automatically, legally and effectively.

They target over 420 people search sites and data brokers, and Deloitte, one of the biggest auditing firms in the world, independently verified their entire process. No other data removal service can say that. 

With my exclusive discount, plans start at just $6.39 a month, and you still get access to Incogni’s new Unlimited Plan. You send them links where your info is exposed, and they’ll get it taken down.

✅ Don’t waste time fighting invisible enemies. Get 60% off right now, and take your privacy back with Incogni. You’ll be glad you did!