Your data: It’s all posted online - But there's a simple way to remove it

A loyal reader, Racquel, emailed me recently after dealing with a very angry customer at work. “Last week, she left me a voicemail and said that I was behind all her problems and she was ‘going to find’ where I lived.” 

Scary, right? Even if you’re safe with what you do online, there’s so much public info about us floating around the web. And the worst part is that your personal info is out there for others to snap up completely free.

Racquel had heard me talk about Incogni, a service that removes your personal info from all the sites that exist solely to gather and share your info for their profit. “[Incogni] went to work right away. It’s going to be difficult for her to find my address,” she told me.

I want you to have that safety and protection, too. Let’s take a deeper look at who’s making money by giving away or selling your data online and what can happen to you when they do.

Data-hungry data brokers

Data brokers exist only to collect and sell your personal information, often without your consent. They gather data from public records, your online activities, retail sites and anything else they can find. This can expose you to:

  • Profiling: These detailed profiles about you are sold to marketers, advertisers, and even employers or insurance companies.
  • Identity theft: With enough information, bad actors can access your financial accounts or create new ones in your name.
  • Spam and scams: Your contact info can be sold to telemarketers and scammers. That’s why you get spam calls, emails and text messages at all hours, day or night.
  • Loss of privacy: All this data from various sources can paint a very detailed picture of your life. Just knowing it’s out there makes me queasy.

😡 Look, I tried to get myself out of the data brokers’ sites but gave up after three months. It was too frustrating and time-consuming. I decided to try Incogni after seeing an ad about the service, and I was very, very skeptical. I’m not sure how they do it, but Incogni got me out of these data-scraping sites.

Money-hungry people search websites

People-search websites aggregate information from public records such as court documents, voter registrations and property records, along with social media and other online sources. In the wrong hands, this can open you up to:

  • Doxxing: That’s when bad guys publish your private info online (like your home address) to purposely make you vulnerable to threats across the web or in your home.
  • Stalking and harassment: You don’t have to get doxxed for someone to use your personal info to track your whereabouts or target you for harassment. Stalking can start small, but it’s a nightmare that can last for years.
  • Social engineering: Criminals use detailed information to target you with creepy, highly personalized scams that are harder to detect and resist. Think an old high school friend “reconnecting” out of the blue.
  • Reputation damage: Outdated or incorrect information, like an arrest record, on people-search websites can drag your name through the mud and cost you opportunities.

Yup, I tried to get my name out of people-search sites. Like a bad rash, a new site pops up at every turn. I never thought it was possible, but Incogni got me out of these sites and put me on suppression lists so these garbage sites can’t put me back in.

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Your data is worth big money — and you can take it back

“Call me for a good time.” That simple message prompted more creepy calls and texts than you can believe. A woman contacted me after someone posted that message — alongside her cellphone number — on a porn site.

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Watch out for scam ads on social

Scammers are upgrading their tactics. The latest scam uses enticing ads featuring AI art, making everyone think they too can be a content creator.

💲 If you put a Ring on it: Ring’s raised its Basic video doorbell subscription costs from $3.99 to $4.99 a month. Always something, huh? More than ever, getting SimpliSafe to protect your whole home is a smarter and cheaper choice.

Another health care data breach: WebTPA provides admin services to health benefit plans and insurance companies. Hackers stole the names, contact details, birth and death dates, Social Security numbers and insurance info of 2.4 million people in April 2023. Yes, it happened over a year ago and we’re just hearing about it now. The company’s CEO basically said, “It’s no big deal.” Yeah, not for you.

Reader question: 'I want cameras to watch my house when I'm gone, but not when I am home'

In times of crisis, it’s hard to get a clear view of the situation. That’s why irrefutable evidence is so valuable. Say a friend visits for a party, and your favorite vase is missing the next day.

Or maybe two family members get into a fight, and their stories contradict each other. You’ll have a hard time hammering down the facts. Security cameras can tell you what really happened when you have doubts. Tap or click here for five uses for security cameras you never thought of before now.

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3 secret uses for your home security system

You buy a home security system to defend against thieves, but there are more threats than just masked robbers outside your home. Garages, sheds, other outside buildings, and vehicles parked long-term can be just as much of a draw to crooks as your main house. To fully protect your home, you’ll need to know some of the best-hidden home security secrets.

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Chilean gang caught planting cameras

If something feels off, then it probably is. These people are working hard to get your valuables, and I’ll warn you what to watch for.

AI Clones on Zoom

What happens when there’s a rogue clone of you running around?

AI is stealing your voice from the internet

It’s easier than ever to copy a real human voice. Just think about all the harm that could cause. Scary stuff, folks. Pro tip: Set all your online accounts to private.

Keep your iPhone locked, even if it's lost!

Smart how-to today: Set up Apple’s Stolen Device Protection setting. This hack only works if you set it up before your iPhone goes missing, so do it now before it’s too late.

Before you buy a house, watch this

Pat Lawlor and his wife were first-time homebuyers, eager and ready to start the process. Things took a turn for the worse when Pat received an email from his “escrow officer” and sent over their down payment. Catch the full interview here. Buyer beware!

What is the Dark Web?

It’s not just hackers and scammers … though, yeah, they are there. Let’s take a closer look.

Security tip: Send unknown calls to voicemail

Do me a favor and send unknown callers to voicemail. If it’s someone who really needs you, they’ll leave a message or call back.

Scammers pretending to be the Social Security office

Be careful what information you give over the phone, especially if you aren’t expecting a call.

'Does incognito keep me private?'

The good news is it does hide some things. The bad news … It’s not nearly as private as you’d think.

Mac attack: A new macOS malware called “Cuckoo” is targeting older Intel-based Macs and newer models with Apple chips. It steals passwords and takes over your system. It’s spreading via websites and apps that convert streaming music into MP3s. Stay safe: Use TotalAV to protect your tech — it’s just $19 for a year.

Taking care of aging parents? Here's a simple way to keep an eye on what's happening

Independence, safety and peace of mind. These are the most important elements for seniors living at home and their loved ones. Parents who wish to maintain their independence by living alone can be a double-edged sword. You’re happy they’re still self-sufficient, but you’re nervous about what can happen in an emergency.

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Weekend project: 5 simple ways to make your home safer

When building a home security system, every little bit helps. You can make significant changes, like setting up outdoor cameras with facial recognition. This helps you spot familiar faces crossing your street every day.

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How scammers in China manipulate Amazon

Come with me to China … where sellers use crazy mafia-type tactics to become top sellers on Amazon. It goes way beyond fake reviews. They destroy their competitors in ways that are hard to believe unless you see this expose. When I saw this, I knew you’d want to see it, too. Watch it here now.